AirTrace is composed of smart sensors deployed on site and big data statistics analysis cloud platforms, with sensors collecting dynamic information of onsite customer behaviors and uploading it to the cloud with encryption and cloud platform conducting customer ID mapping and matching in conjunction with corporate CRM data, in such a way that integrates offline and online data to enable enterprises to guide offline commercial operations with sophisticated online digital marketing theories.
All improvements originate from onsite data that is collected based on AirTrace to deliver substantive changes to operation approaches with big data on the cloud.
Real-time precise acquisition of onsite customer behavior data to allow enterprises to optimize operations of their offline stores, “AB testing” based on onsite data to verify decision-making effectiveness, and data-based KPI to enhance management capabilities.
With the CRM data, it helps enterprises conduct user profile analysis to onsite customers at different dimensions that include time, geographical location, and consumption preferences, and uses big data to gain a deeper understanding of customers with which to develop marketing strategies.
It delivers an ID connection between offline customer behavior data and CRM and put marketing contents to screens of targeted users, in a bid to obtain the highest user conversion with the lowest cost and ultimately increase the sales conversion rate.